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Technology itself is not the driver -- it is only the enabler.
Thus our future is a mix of print AND digital. Some projects will be digital only, but fewer every year will be print only
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| Primary Speakers Michael Jensen National Academies Press Santiago Pombo World Bank Publishing |
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| Publisher Introductions |
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Michael Jensen self-introduction
Entire career has focused on technology in the world of scholarly and nonprofit publishing. Typesetting books from 1983-1988 1986-1995: University of Nebraska Press, Electronic Media Manager
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Michael Jensen self-introduction, cont'd
1995 - 1998: Johns Hopkins University Press, Electronic Publisher Large online journals program (Project Muse), several CDROMs, two online reference works 1998-now: National Academies Press, Director of Publishing Technologies 2001-now: National Academies, Director of Web Communications Teach courses in George Washington University's Master's in Publishing program. |
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National Academies Press
Publisher for The National Academies:
Publication print runs range from 100 to 50,000. Reports written by committees of expert volunteers, to inform public policy. |
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National Academies Press: Data Points
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Overall Missions of The National Academies Press
Dual, Competing Missions: |
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Mission: Cost Recovery/Sustainability A robust Web publishing and online sales program. Online only:
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Mission: Maximal Dissemination/Visibility Balance of openness to machines, with slight clumsiness for humans.
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Economic Drivers for NAP's Digital Choices
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Framework for Conference
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Framework for Conference, cont'd
We want you to come away with:
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Definitions:
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Changing our Perceptions
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Realities of Print
Technology itself is not the driver -- it is only the enabler. Thus our future is a mix of print AND digital. Some projects will be digital only, but fewer every year will be print only |
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Electronic Publishing Frequently Asked Questions:
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Electronic Publishing FAQs 2:
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The Answer:
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It depends on...
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Digital Publishing Goals
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Publishing Mission
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Type of Content
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Temporal dimensions:
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Nature of Audience
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Current Technical Infrastructure/Skills
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Near-future Expectations
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| A Brief Cultural History of Electronic Publishing in the U.S. What we've learned in the last ten years about transformations in US book markets, brought on by the Internet and the "digital revolution." Phase I, the transformative effect of large populations with simple Internet access Phase II, the further transformations brought on by "majority broadband." |
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| Phase I: Majority PC, with Basic Internet Access (1993 - 2003)
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Phase I continued: Internet access
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Phase I continued: Audience attitudes:
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| Phase I continued: Publishing Successes Most e-publishing projects that succeed are large collections:
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Phase I continued: Other Publisher Sales Models
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| Phase II: Ubiquitous PC, Majority Broadband (2004 - )
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Phase II continued: Audience Attitudes
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Phase II continued: Publisher Challenges
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Phase II continued: Successful Publishing Models
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| Break |
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Where is Mexico in the Phase I to Phase II shift?
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| Entire Spanish Language market is much larger Sept. 20, 2006 - "The number of Spanish Speaking Internet users in the world has reached 81,729,671, according to Internet World Stats. These users are located in 20 countries in the Americas and in Spain. They represent a large global Internet market and are the fourth largest language group, after English, Chinese and Japanese speakers." http://www.internetworldstats.com/stats10.htm |
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| In Broadband World, No Boundaries In the era of Google and broadband, the entire Spanish-speaking market must be considered as "your market." http://www.internetworldstats.com/stats10.htm |
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| Discussions: We will get more information from AMIPCI later -- but as publishers, you know the culture, the reading habits, the market, and the relationship to the Web that the reading public has. Discussions:
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| Lunch Break |
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Demonstrations
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| Short Break |
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| Success stories in online publishing Books:
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| Success stories in online publishing, cont'd Book aggregators still in business and paying publishers:
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| Success stories in online publishing, cont'd Journals:
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| Success stories in online publishing, cont'd Topical Collections:
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Discussions about Success
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