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The Technology Underpinnings:
Brief history:
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Presentation Technologies
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Technologies underlying digital publishing strategies
Fundamental questions:
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Key Technologies, Terms, and Acronyms:
Network Infrastructure:
Promotion (machine to machine): Restriction: Underpinnings: |
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Applying Your Choices
We all understand:
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Fundamental Considerations
For any e-publishing project, we must consider:
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Easy to overspend on technology
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Easy to underspend on technology
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Content half-life
These new realities:
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Content Types: examples
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Audience Types: examples
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Publishing Project Goals: examples
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Break
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Changing Landscape of Technical Infrastructure
Heretofore:
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Changing Landscape of Technical Infrastructure, continued
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Basics of Technical Infrastructure
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Outsourcing, Partnering
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Risks of Outsourcing and Partnering:
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Glimmers of "Web 2.0"
What is Web 2.0?
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Examples of "Web 2.0"
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Most of "Web 2.0" is alien to existing publishing culture
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Taking Advantage of Web 2.0
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Search Engine Optimization
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Example Web 2.0 applications for Engaging with Audience
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Lunch
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Vendor Presentations
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Break
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Copyright and Intellectual Property
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