Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

<-- previous
overview
NEXT --> 


Changing our Perceptions


  • Biggest challenge is changing our way of thinking about content, about containers, about our audiences.
  • Print is "one size fits all" -- often "forced to fit" via author, editor, marketing, or production choices.
  • Digital is almost infinitely flexible in format -- thus infinitely possible (and dangerous).




<-- previous
overview
NEXT -->