Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 1

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Changing our Perceptions Biggest challenge is changing our way of thinking about content, about containers, about our audiences. Print is "one size fits all" -- often "forced to fit" via author, editor, marketing, or production choices. Digital is almost infinitely flexible in format -- thus infinitely possible (and dangerous).

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