Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

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Realities of Print


Print will be with us for rest of our professional lives, because of the habits of our culture, and the preferences of the market.

Technology itself is not the driver -- it is only the enabler.

Thus our future is a mix of print AND digital. Some projects will be digital only, but fewer every year will be print only




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