Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

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Type of Content


  • Deeply read, or skimmed/browsed?
  • Read once and discarded?
  • Referenced/retained?
  • Searched?
  • Shared with others?
  • Image-driven?
  • Facts or Perspective?
  • Entertainment or education?



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