Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

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Nature of Audience


  • Demographic of now (age, income, habits)
  • Near-future demands
  • Are they online?
  • Is a long-term relationship possible?
  • How do they use the material?
  • How do they want to receive it?
  • How can they pay for it?



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