Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 1

<-- previous	overview	NEXT -->

Nature of Audience Demographic of now (age, income, habits) Near-future demands Are they online? Is a long-term relationship possible? How do they use the material? How do they want to receive it? How can they pay for it?

<-- previous	overview	NEXT -->