Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers
Day 1
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Current Technical Infrastructure/Skills
Are existing staff Web users?
Do you already have a website?
Do you have bibliographic information in a shared database?
Change is difficult
Outsourcing or freelancers may be smartest route initially
Build vs. Buy vs. Hire
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