Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

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Phase I:
Majority PC, with Basic Internet Access (1993 - 2003)


  • PCs cheap enough to be in most homes
  • CD-ROMs are best transmission device for most material (650-700 MB)
  • Educational material sells well (demographic match)
  • Games sell well




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