Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

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Phase I continued: Audience attitudes:


  • Content is scarce, valued, and of presumed quality
  • Books, magazines, newspapers are still the gold standards.
  • Paper version is "real thing"
  • Content is still considered a "thing": container = content
  • Universities have networks early, and have libraries with increasing budgets for "e-stuff"




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