World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers
Phase I continued: Audience attitudes:
Content is scarce, valued, and of presumed quality
Books, magazines, newspapers are still the gold standards.
Paper version is "real thing"
Content is still considered a "thing": container = content
Universities have networks early, and have libraries with increasing budgets for "e-stuff"