Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 1

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Phase I continued: Audience attitudes: Content is scarce, valued, and of presumed quality Books, magazines, newspapers are still the gold standards. Paper version is "real thing" Content is still considered a "thing": container = content Universities have networks early, and have libraries with increasing budgets for "e-stuff"

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