Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

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Phase II:
Ubiquitous PC, Majority Broadband (2004 - )


  • PCs with broadband in most homes and businesses
  • Email nearly universal
  • Web integrated into daily life
  • Every business has to have a Web site
  • CD-ROMs generally only given away
  • Always-on access, instantly
  • Information abundance, not scarcity




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