Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

<-- previous
overview
NEXT --> 


Phase II continued: Audience Attitudes


  • Content must be findable online (or else it doesn't exist)
  • At least part of it must be free
  • Content is what is read, regardless of container
  • Paper is just another container, with particular advantages for some purposes
  • Content itself is less highly valued, there being so much of it
  • Libraries still important market for peer-reviewed digital projects
  • Library budgets continue to be aimed at digital
  • CD-ROMs are despised as e-content -- "why isn't it online"?




<-- previous
overview
NEXT -->