Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 1

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Phase II continued: Audience Attitudes Content must be findable online (or else it doesn't exist) At least part of it must be free Content is what is read, regardless of container Paper is just another container, with particular advantages for some purposes Content itself is less highly valued, there being so much of it Libraries still important market for peer-reviewed digital projects Library budgets continue to be aimed at digital CD-ROMs are despised as e-content -- "why isn't it online"?

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