Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 1

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Phase II continued: Successful Publishing Models Smart use of print-on-demand (LightningSource, Xlibris, etc.) Advertising-assisted free content (see Google AdSense, Yahoo Advertising, TeRespondo, etc.) Amazon.com BookSurge New York Times Crossword Puzzle Specialty-driven resources (financial resources: AM Best + Bloomberg, etc.) Hybrids (O'Reilly print plus Web additions) Insitutional subscriptions (still: ASM, SAGE, etc.) Some individual subscriptions to monopoly high-value material (History Cooperative's Research Pass, basic login/password subscription

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