Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
 Preparing for the Future:
Digital Strategies for Publishers
Day 1

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Where is Mexico in the Phase I to Phase II shift?
  • According to AMPCI, currently 20 million Web-using Mexicans
  • About half dial-up, half broadband
  • InternetWorldStats
  • SearchEngineWatch article
  • From ManattJones.com: Online Purchases With Credit Cards Grow 190% (November 23, 2005): The number of online purchases with credit cards in the first half of 2005 came to 84,268, a 190% hike from the same period of 2004. The average purchase amount dropped from MXN 965 to MXN 798 in the same period.



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