Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 1

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Discussions about Success Which models would make sense now in Spanish markets? Which models will make sense in five years? Some content never dies -- but can be controlled and nurtured Some audiences are willing to pay for a brief advantage You are not so much competing against each other, but against new players like Google, authors, associations, technologies, and communities.

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