Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

<-- previous
overview
NEXT --> 


Discussions about Success


  • Which models would make sense now in Spanish markets?
  • Which models will make sense in five years?
  • Some content never dies -- but can be controlled and nurtured
  • Some audiences are willing to pay for a brief advantage
  • You are not so much competing against each other, but against new players like Google, authors, associations, technologies, and communities.




<-- previous
overview
NEXT -->