World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers
Discussions about Success
Which models would make sense now in Spanish markets?
Which models will make sense in five years?
Some content never dies -- but can be controlled and nurtured
Some audiences are willing to pay for a brief advantage
You are not so much competing against each other, but against new players like Google, authors, associations, technologies, and communities.