Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

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Overall Missions of The National Academies Press


Dual, Competing Missions:
  • Dissemination: generate the most influence and impact by getting reports into the most hands and minds

  • Cost Recovery: NAP is required to be self-sustaining through sales of National Academies publications




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