Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
 Preparing for the Future:
Digital Strategies for Publishers
Day 1

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Mission: Cost Recovery/Sustainability
A robust Web publishing and online sales program. Online only:
  • More than 100 orders per workday
  • 200 books and PDFs per workday
  • Approximately 33,000 online orders/yr
  • Website sales represent 28% of overall sales, 60% of orders

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