Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 1

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Mission: Maximal Dissemination/Visibility


Balance of openness to machines, with slight clumsiness for humans.
  • Driven by organizational requirement
  • Page-by-page navigation, of 3600 books (600,000 pages)
  • Easy browsing (skim, search), not super-easy printing
  • Very search-engine friendly (first 5, last 5 pages text included in 1st page of chapter)
  • Single "catalog page" for every book
  • Lots of interlinking for navigation



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