Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers
Day 1
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Mission: Maximal Dissemination/Visibility
Balance of openness to machines, with slight clumsiness for humans.
Driven by organizational requirement
Page-by-page navigation, of 3600 books (600,000 pages)
Easy browsing (skim, search), not super-easy printing
Very search-engine friendly (first 5, last 5 pages text included in 1st page of chapter)
Single "catalog page" for every book
Lots of interlinking for navigation
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