Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 2

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Publishing Project Goals: examples


  • Profit only?
  • Brand appeal, or other long-term goals?
  • Promote content, some sales (NAP)
  • Promote content, more/new sales (HBSP)
  • Influence society?




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