Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 2

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Basics of Technical Infrastructure


  • Internal PCs, Macs, printers
  • Internal network, file system, database, with backup
  • Basic Web server maintenance (LAMP, Microsoft) and backup
  • Digitization/Transformation processes
  • Web site presentation (design, implementation)
  • Web site applications (relationship with customers, shopping cart, providing content, etc.)




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