Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
 Preparing for the Future:
Digital Strategies for Publishers
Day 2

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Taking Advantage of Web 2.0


  • Google is biggest example of "collective intelligence"
  • PageRank: short explanation
  • Search Engine Optimization
  • Our content can be "destinations" for collective intelligence (if it's made available)
  • Entice your customers to have a relationship with you
  • Respect your customers in return



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