Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 2

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Applying Your Choices


We all understand:
  • Publishing is more than just production
  • More than just printing and distribution
  • More than just marketing
  • Selection, nurturance, enhancement, promotion, packaging, positioning, distribution, and much more
  • Serving the customer
  • Adding value to the content




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