Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 2

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Fundamental Considerations


For any e-publishing project, we must consider:
  • Digital Publishing Goals
  • Publishing Mission
  • Temporal Dimension/Half-life
  • Type of Content Mix (the list)
  • Nature of Audience/Market
  • Current Technical Infrastructure/skills
  • Near-future expectations




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