Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
 Preparing for the Future:
Digital Strategies for Publishers
Day 2

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Easy to overspend on technology


  • XML, HTML may not be useful to you
  • PDF may be sufficient as a "self-archive" for repurposing
  • Website development can be "by hand" if under 50 books/year
  • Automation requirements rise with # of objects
  • Technical expertise requirements increase with rise in automation
  • Technical expertise requirements rise with # of partners



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