World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers
Typesetter/InDesign/Quark files may become obsolete/useless
Cost of "re-digitizing" material may inhibit "
" profits. However, those costs are getting very low.
If Website is not optimized for search, it may result in few visitors, thus driving choices
to invest in Website
"Relationship with readers" requires infrastructure, both technical and customer service