Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 2

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Easy to underspend on technology


  • Typesetter/InDesign/Quark files may become obsolete/useless
  • Cost of "re-digitizing" material may inhibit "Long Tail" profits. However, those costs are getting very low.
  • If Website is not optimized for search, it may result in few visitors, thus driving choices not to invest in Website
  • "Relationship with readers" requires infrastructure, both technical and customer service




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