Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
 Preparing for the Future:
Digital Strategies for Publishers
Day 2

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Content half-life


These new realities:
  • Long tail: NAP 2006, 15000 items possible, 1100 bought once, 3600 < 10
  • The publishing tradition of 3-year lifespan for a book: no longer true; no meaningful content need ever die
  • Our markets are now so wide but so shallow that we cannot find them: they will need to find us,
Drive these realities:
  • Any content that can be reused, reread, repurposed, or with historical value, is worth richly digitizing (via XML or other structured text), and/or richly enhancing with metadata.
  • Almost any "dynamic" information (news, stocks, AMPCI data) requires "born digital" to be salable.



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