Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 3

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SWOT: Opportunities


What Opportunities are arising?
  • Huge potential new audiences/markets via Google, Yahoo, etc.
  • Potential library markets for aggregated content
  • New companies/technologies are making it easier to digitize and e-publish
  • Amazon and other digital marketplaces enable additional revenue
  • Consortial arrangements (publisher cooperation) on topic-specific aggregations
  • Remote print-on-demand reduces shipping costs, local print-on-demand decreases warehousing (but still higher unit cost)
  • First-to-market collections of historical/social sciences resources for university library market



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