Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 3

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E-publishing Skill Sets


For 2001:
  • 50% IT understanding, 15% Web understanding, 5% external engagement, 40% content understanding, etc.
For 2007:
  • 20% IT understanding, 30% Web market understanding, 10% external engagement, 30% content understanding, 10% creative thought, etc.
For 2012:
  • 2% IT understanding, 25% Web market understanding, 25% external engagement, 23% content understanding, 25% creative thought, etc.
See Graph




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