Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 3

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E-publishing Skill Sets For 2001: 50% IT understanding, 15% Web understanding, 5% external engagement, 40% content understanding, etc. For 2007: 20% IT understanding, 30% Web market understanding, 10% external engagement, 30% content understanding, 10% creative thought, etc. For 2012: 2% IT understanding, 25% Web market understanding, 25% external engagement, 23% content understanding, 25% creative thought, etc. See Graph

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