Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 3

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E-publishing Skill Sets, continued Technology issues can be outsourced, but understanding cannot Broadly engaged in information space Find and mine new niches Find and mine micromarkets for your content Find and monetize licensing opportunities Being willing to take risks, the hardest thing for any publisher to do.

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