Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 3

<-- previous
overview
NEXT --> 


E-publishing Skill Sets, continued


  • Technology issues can be outsourced, but understanding cannot
  • Broadly engaged in information space
  • Find and mine new niches
  • Find and mine micromarkets for your content
  • Find and monetize licensing opportunities
  • Being willing to take risks, the hardest thing for any publisher to do.



<-- previous
overview
NEXT -->