Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 3

<-- previous	overview	NEXT -->

Key Conceptual Shifts: Intermediation: Traditional publishing sells through bookstores We do not know our customers individually or personally. Relationships: Online interactions are with individuals, and so thinking about our customers, and customer service must change. Formats: Container is not the same as content. Context: World of information abundance, rather than scarcity Free content is required, for customers to find us The "Long Tail" and the always-on society Niche markets demand agile methodologies

<-- previous	overview	NEXT -->