Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 3

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Strengths, Weaknesses, Opportunities, Threats (SWOT)


What Strengths can be amplified?
  • Content that is best in print?
  • Content that is appealing for a particular audience?
  • Content that is worth paying for?
  • Content you can sell to aggregators?
  • Content you can use to entice, for other purposes?
  • Content in multiple "containers"?
  • Understanding of marketplace and intermediators?
  • Understanding of audience expectations?
  • Understanding of author expectations?



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