Publishing 2012 World Bank/George Washington University, Mexico City, Feb 2007

Preparing for the Future: Digital Strategies for Publishers Day 3

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Strengths, Weaknesses, Opportunities, Threats (SWOT) What Strengths can be amplified? Content that is best in print? Content that is appealing for a particular audience? Content that is worth paying for? Content you can sell to aggregators? Content you can use to entice, for other purposes? Content in multiple "containers"? Understanding of marketplace and intermediators? Understanding of audience expectations? Understanding of author expectations?

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