Publishing 2012
World Bank/George Washington University,
Mexico City, Feb 2007
Preparing for the Future:
Digital Strategies for Publishers

Day 3

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SWOT: Weaknesses


What Weaknesses need adjusting?
  • Understanding of "online culture"?
  • In-house technical skills?
  • Understanding of larger Spanish digital marketplace?
  • Investment in training/education of staff?
  • Emphasis on reference/"information" publishing?
  • Contacts in outsourcing businesses?



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